Overview
Experiencen
Content Strategy
Sports Brand
PUMA is relentlessly pushing sports and culture forward by creating the fastest products for the world’s fastest athletes. Since 1948, PUMA has drawn strength and credibility from its heritage in sports.
The first step in a long history driven by speed and performance is marked by brothers Rudolf and Adolf Dassler who founded the company “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) in their hometown Herzogenaurach, Germany. In doing so, the world capital of sport shoes is born.
The brothers start their factory in their parents’ home in 1919, moving into a proper facility in 1924. While there were other, smaller factories scattered throughout the town, many did not manage to survive past the 1950s and 60s.
/ Inspiring With Design
1948 NEW BEGINNINGS
28 years after founding their company, the Dassler brothers fall out and go their separate ways. Rudolf Dassler moves into another building belonging to the family. Together with 14 employees, he transforms this storage facility into a factory and founds his own company – the “Schuhfabrik Rudolf Dassler (RUDA)”.
