Neuromarketing: How brands are getting your brain to buy more stuff

Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds. We’re destroying our environment at an alarming rate. But it doesn’t need to be this way. Our new channel Planet A explores the shift towards an eco-friendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. Every Friday we’ll take a truly global look at how to get us out of this mess.